Apr 16, 2024  
2021-2022 Catalog 
    
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2021-2022 Catalog [ARCHIVED CATALOG]

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BREW - 205 Craft Beverage Sales and Promotions 3

This course will concern itself with the further development of the student’s marketing knowledge for the craft beverage industry as it related to distilled spirits and beer. It will act as an introduction to the craft beverage industries ever changing marketing climate. Topics of study will include consumer demographics; market forecasting; trends; business ethics; marketing strategies; branding; packaging choices; distribution sales structures; public relations; market expansions; as well as market projections.


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