Nov 23, 2024  
2019-2020 Catalog 
    
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2019-2020 Catalog [ARCHIVED CATALOG]

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MRKT - 205 Fundamentals of Marketing 3

This course explores the marketing concept, examines the marketing environment, and discusses marketing ethics, social responsibility and consumer and organizational buying behavior. It introduces students to the role that marketing research plays in developing products and segmenting markets and explains elements of the marketing mix. Course topics help students understand how marketing plans are developed.


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