Nov 24, 2024  
2021-2022 Catalog 
    
Catalog Navigation
  Catalog Home
  General Information
  Admissions
  Financial Aid Information
  Student Services
  Workforce and Economic Development Division
  Community Education Division
  Academic Policy
  Academic Programs
  Course Descriptions
  Pathfinder
  My Portfolio
HELP
2021-2022 Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MRKT - 205 Fundamentals of Marketing 3

This course explores the marketing concept, examines the marketing environment, and discusses marketing ethics, social responsibility and consumer and organizational buying behavior. It introduces students to the role that marketing research plays in developing products and segmenting markets and explains elements of the marketing mix. Course topics help students understand how marketing plans are developed.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)