Major Code: 3516
Program Description
Marketing has become an important component of business. As part of marketing, advertising and sales perform valuable functions for both society and the individual firm. Individuals who choose a career in this field must possess knowledge, motivation, dedication, and integrity. Employment opportunities exist in industrial, wholesale, and retail areas. Marketing applies to almost every facet of the business industry.
Program Goals and Objectives
- Demonstrate an understanding and proficiency with the marketing mix (four Ps) and its importance to the organization.
- Make a sales presentation using the 10-step sales process.
- Develop an integrated advertising campaign using sound advertising principles.
- Develop a social media strategy for a brand or company that is integrated with overall marketing strategy (i.e. segmentation, targeting, positioning, marketing mix).
- Demonstrate an understanding and ability to create a complete integrated marketing campaign.
Program Assessment
Program outcomes are assessed by the courses, exit interview, employer surveys and program specific exit exams, which may include ETS Associate Business Exam. The Marketing 2+2 option is assessed according to the above in addition to the successful transition/completion of a Baccalaureate degree. General education outcomes are assessed by a general education portfolio.
Transfer Baccalaureate Options
- Marshall University
- University of Charleston
- West Virginia State University
- West Virginia University Institute of Technology
Careers
The Marketing program prepares graduates for employment as:
*Advertising Sales Agent and *Advertising/Promotion Manager
- Advertising Agent
- Marketing Director
- Retail Sales Manager
- Account Executive
- Advertising Representative
- Sales Director
- Ad Buyer
- Promotions Manager
- Advertising Director
Students who go on to further their education:
*Advertising, Promotions, and Marketing Managers or Market Research Analysts
- Marketing Manager
- Advertising Manager
- Marketing Executive
- Marketing Analyst
- Sales Manager
- VP of Sales/Marketing
- Market Analyst
- Research Analyst
- Business Development Specialist
- Promotions Manager
- Advertising Director
*www.onetonline.org
Salary Information
http://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm
http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
Return to: